Jaipur Rugs Foundation (JRF) was founded in the year 2004 by Mr. Nand Kishore Chaudhary under the Rajasthan Public Trust Act. Jaipur Rugs group is known the world over for not just the exquisite rugs and other home furnishing products but also its unique and inclusive business-development model that links grassroot level artisans with global market. The work mandate of JRF is to empower the marginalised communities, especially women, living in the remote rural areas by building their skill and providing them with a sustainable livelihood option. We enable the illiterate poor to start weaving not just rugs but also their own lives.
Learn more about foundation at www.jaipurrugs.org
To enhance economic returns for artisans through global market linkages.
To connect artisans with the end customers, thus building relationships and infusing human touch to the carpet value chain.
To link artisans with the initiatives undertaken by government, business and civil society to promote socio-economic well-being of artisans.
To serve as a forum for artisans and enable them to put forward their cause and fulfil their aspirations.
To innovate and develop equipments and process for easing out the working of artisans.
My vision is to link our grassroots with the global buyers and create shared value for both sides. JRF is the outcome of my long cherished goal of fostering socio-economic development of rural poor through collective action by multiple stakeholders. It is our consistent endeavor to transform the core values like love, empathy, commitment and conscience into our systems, processes and people so that we always remain close to the weavers and the customers.
N K Chaudhary