Mr. Nand Kishore Chaudhary (NKC), is the founder of Jaipur Rugs. It is his story of success and prominence that clearly shows how determination and willpower, when coupled with knowledge, clear vision and proper planning, enables one to reach the pinnacle.

In 1978, he initiated his carpet business operations with just two looms and 9 artisans. Today, it has converted into a network of thousands of artisans spread across India. He consistent hard work has made him India’s leading carpet manufacture and exporter. The carpets are exported to more than 40 countries across the world. Mr. NK Chaudhary’s vision is to see Indian hand-knotted rug industry at par with the international industry. For this, he is constantly working to promote and facilitate research in the rug industry with special focus on product development and technology inclusion.

Mr. NK Chaudhary lays his belief in an ancient principle that says Give a man a fish; feed him for a day. Teach a man to fish; feed him for a lifetime. With one exception: JAIPUR teaches the women, mostly, an effort to see the underprivileged people empowered. He wants to identify, develop and enhance their skills, so that they could continue sustaining and lead a respectful life. Having been born in an Agarwal family, Chaudhary learnt of the evil of caste discrimination running in the society, to which Chaudhary has tried to being a change. His very first artisans belonged to the community who were considered as untouchables, but Chaudhary saw beyond this and valued work and talent and functions to uplift the living of many such artisans. By elevating their status from mere wage earners to become business owners, he provides better ways to artisans, especially women below povertyline to earn more and lead a financially empowered life.